Posted for "Chuck Jensen" <cjensen@dts9000.com>:

 The BAR (aka, all the lawyers) were opposed to allowing advertising.
 One could argue that it was concern about the undignified advertising
 that we see today, but an equal, perhaps better, argument could be made
 that they were really concerned about protecting their franchise.  The
 big firms could afford to buy big yellow pages adds, so people that who
 look in the phone book, would gravite to the big, established firms.
 Advertising would lower the barrier to entry, and reduce the value of
 the big law firm franchises.
 
 So, which is the true and correct analysis of their motiviation against
 advertising?  When choosing between altuism and money--always chose
 money.
 
 Chuck Jensen
 Do Not Archive