Return-Path: Sender: (Marvin Kaye) To: lml@lancaironline.net Date: Tue, 09 Mar 2004 02:58:34 -0500 Message-ID: X-Original-Return-Path: Received: from mail.glasair.org ([209.140.220.254] verified) by logan.com (CommuniGate Pro SMTP 4.1.8) with ESMTP-TLS id 3069962 for lml@lancaironline.net; Tue, 09 Mar 2004 00:12:01 -0500 Received: from bruce1 ([]) by mail.glasair.org (VisNetic.MailServer.v6.2.2.0) with ESMTP id JEA37886 for ; Tue, 09 Mar 2004 00:18:46 -0500 From: "Bruce Gray" X-Original-To: "'Lancair Mailing List'" Subject: RE: [LML] Re: Neat Gadgets X-Original-Date: Tue, 9 Mar 2004 00:14:03 -0500 X-Original-Message-ID: <001f01c40595$56907430$0a01a8c0@bruce1> MIME-Version: 1.0 Content-Type: multipart/alternative; boundary="----=_NextPart_000_0020_01C4056B.6DBA6C30" X-Priority: 3 (Normal) X-MSMail-Priority: Normal X-Mailer: Microsoft Outlook, Build 10.0.2627 X-MimeOLE: Produced By Microsoft MimeOLE V6.00.2800.1165 In-Reply-To: Importance: Normal This is a multi-part message in MIME format. ------=_NextPart_000_0020_01C4056B.6DBA6C30 Content-Type: text/plain; charset="US-ASCII" Content-Transfer-Encoding: 7bit Thanks for the reply Brent. Striving for cost reduction is a laudatory goal, but being the cynical bas***d that I am, I doubt if manufacturing cost played but a minor roll in setting the retail marketing price of the 1100 at CMA. I've been in the computer manufacturing/software/custom design business for 25 years and I'm hard pressed to see where CMA has more than $1,500 in manufacturing cost for that puppy. So what drove the 12k retail price point (this price was reported by another poster, on the GlaStar list, after a call to CMA) at CMA? As Lance N. once so aptly put it, "Picking the low hanging fruit." CMA risks someone coming out with a copycat product at a substantially lower price. I don't know, I just feel they've made a very bad marketing decision. As I said before, I'd buy one in a heartbeat at a 5-6k price point. 12k, no way, that's more than the price of my Garmin 530 installed. It sure is neat though. Bruce www.glasair.org -----Original Message----- From: Lancair Mailing List [mailto:lml@lancaironline.net] On Behalf Of Brent Regan Sent: Saturday, March 06, 2004 10:42 PM To: Lancair Mailing List Subject: [LML] Re: Neat Gadgets Hope springs eternal. A major design driver was cost reduction. Remember that now, more than ever, the turbine and airline guys are cost sensitive. While I do not have final pricing information on the CMA-1100 I can say that the the target was set to be competitive with the "improved" consumer tablet computers (e.g. FG-3500) which currently retail in the 6-8K range. ------=_NextPart_000_0020_01C4056B.6DBA6C30 Content-Type: text/html; charset="US-ASCII" Content-Transfer-Encoding: quoted-printable Message
Thanks=20 for the reply Brent. Striving for cost reduction is a laudatory goal, = but being=20 the cynical bas***d that I am, I doubt if manufacturing cost played but = a minor=20 roll in setting the retail marketing price of the 1100 at CMA. I've been = in the=20 computer manufacturing/software/custom design business for 25 years and = I'm hard=20 pressed to see where CMA has more than $1,500 in manufacturing cost for = that=20 puppy.
 
So=20 what drove the 12k retail price point (this price was reported by = another=20 poster, on the GlaStar list, after a call to CMA) at CMA? As Lance N. = once so=20 aptly put it, "Picking the low hanging fruit." CMA risks someone coming = out with=20 a copycat product at a substantially lower price. I don't know, I just = feel=20 they've made a very bad marketing decision. As I said before, I'd buy = one in a=20 heartbeat at a 5-6k price point. 12k, no way, that's more than the price = of my=20 Garmin 530 installed.
 
It=20 sure is neat though.
 

Bruce
www.glasair.org
 

-----Original Message-----
From: = Lancair Mailing=20 List [mailto:lml@lancaironline.net] On Behalf Of Brent=20 Regan
Sent: Saturday, March 06, 2004 10:42 PM
To: = Lancair=20 Mailing List
Subject: [LML] Re: Neat = Gadgets


  
Hope springs eternal. A major design driver =
was cost=20
  reduction. Remember that now, more than ever, the turbine and airline =
guys are=20
  cost sensitive. While I do not have final pricing information on the =
CMA-1100=20
  I can say that the the target was set to be competitive with the =
"improved"=20
  consumer tablet computers (e.g. FG-3500) which currently retail in the =
6-8K=20
  range. 

  
<SNIP> 


------=_NextPart_000_0020_01C4056B.6DBA6C30--